The secret of their success?

 My goal is to analyze two of PepsiCo's initiatives, which include their commitment to diversity, and their Human Rights policy. Who would have thought this even existed?  PepsiCo takes great care in ensuring their employees are treated with care, and they have gone great lengths to support it. 

  “It was before Rosa Parks. It was before Brown Vs. Board of Education. It was before Jackie Robinson broke the color line in Major League Baseball.”

PepsiCo has received countless awards and recognition for the treatment of their employees whether male, female, any color of skin, any race ,and any sexual orientation.  They have been voted top 10 out of 50 for African-Americans, Hispanics, and women to work for them, and have recently been awarded for being GLBT friendly.  


 
                                                             Indra Nooyi- Head CEO and Chairman of PepsiCo

 
  Indra Nooyi, the new face of PepsiCo, and an Indian woman nonetheless!  Only about 2% of women in the world are head CEOs for huge companies, and an even less percentage are other races besides white.  Indra Nooyi has broken down these barriers as the alpha woman of the decade  “Performance with purpose” is her initiative, as she has been elected the head of one of the biggest corporations in the world.   She was elected president and CEO on October 1st, 2006, but she has been involved with the company for over a decade as Vice President of Corporate Strategy and Development.  She began her career in India, as a manager for Johnson&Johnson and a textile firm.  In another way her career began as a child, around the dinner table when her mother would ask her and her sister what they would do to change the world if they were ever elected president.  They would compete with their answers to earn their mothers vote each night.  It’s no doubt that Nooyi will do great things for the company, as she has already had such a positive impact when it comes to company strategies and health issues concerning fats and sugars. “As a vegetarian who for years has been talking about the importance of "gut health," she's not who you'd think would be leading a maker of sugary soda and salty snacks - but that's why she's taking the company in a different direction. She sings karaoke; she plays electric guitar. Her South Asian heritage gives her a wide-angle view on the world.”  She has had many articles written about her in magazines such as Time, Forbes, and News Corporation, CNN.  She has been ranked one of the 100th, 50th, and 3rd  most powerful women in the world, and at 55 years old, she’s rockin’ the nice salary. 
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 PepsiCo's Timeline of Diversity
This is only a sample, there are plenty more on the link above


  • 1898- Caleb Bradham invents Pepsi-Cola. His assistant James Henry King, a young African-American, was the first to taste the new drink.
  • 1940- Pepsi sponsors a national essay-writing contest open to "all Americans." Among the 13 finalists are two African-Americans, Allen McKellar and Jeanette Maund. As prizes they are given jobs with Pepsi.
  • 1947- Pepsi-Cola is one of the earliest corporate contributors to the United Negro College Fund with grants of $1000 in 1946 and 1947, and has provided significant financial assistance to the Fund continuously since 1954.
  • 1958-Robert Dalmau becomes the first Latino to hold a professional sales position at Pepsi
  • 1962- Harvey C. Russell is named Vice President, Corporate Planning for Pepsi-Cola Company, the first African-American vice president of a major corporation. He is featured in Ebony magazine. In spite of Ku Klux Klan attempts to organize a national boycott against Pepsi, the company stands firm in its decision.
  •  1971- New York Urban League gives Pepsi-Cola the "Frederick Douglass Award" for New Yorkers who have made a distinct contribution towards advancing the cause of equal opportunity..
  • 1979- Pepsi's Special Markets team is replaced by integrated marketing, including "Pepsi Generation" advertising featuring African-Americans.
  • 1980s- Pepsi launches a minority intern program to recruit students from historically black colleges and universities and rolls out a race relations training program for executives and managers.
  • 1980- The PepsiCo Foundation begins support of "A Better Chance" (ABC), a program to identify, recruit and develop leaders among young people of color. Talented minority students are placed in private and public top-rated college preparatory schools at virtually no cost to students' families.
  • 1984- The Harlem Branch YMCA names four PepsiCo employees as "Black Achievers." The program recognizes outstanding achievement among minority persons in business and industry.
  • 1985- PepsiCo begins hosting an annual program for employees and the community in salute of Dr. Martin Luther King, Jr.
  • 1988- PepsiCo is named one of the "52 Best Companies for Women" in a book (Simon and Schuster) by Baila Zeitz, Ph.D. and Lorraine Dusky. The authors look at recruitment, hiring, promotion, opportunities, pay, commitment to equality, flexibility for parenting needs and policies on sexual harassment. 
  • 1989- Pepsi-Cola receives the National Award of Excellence from Minorities and Women in Business

  • 1990- PepsiCo hosts Youth Summit Conference on Building Strength Through Diversity." A PepsiCo Foundation donation is presented to the Coalition for Mutual Respect, an organization dedicated to maintaining greater understanding among Blacks and Jews.
  • 1994- Brenda Barnes is named division president for Pepsi-Cola North America, making her one of the few women to head an operating division of a major company
  • 1996- Frito-Lay is nominated Corporation of the Year by the National Minority Supplier Development Council.
  • 1998- Council on Economic Priorities (CEP) names PepsiCo to its Honor Roll. PepsiCo is one of 35 companies recognized as tops in minority and women's advancement, workplace issues, family benefits, charitable giving, community outreach, environment and social disclosure.
  • The PepsiCo Foundation makes a $100,000 memorial gift to the Boule Foundation in memory of Pepsi-Cola Vice President Harvey C. Russell, the first African-American to be appointed a vice president of a Fortune 500 corporation. The grant will be used to sponsor scholarships for graduate business school students from the African-American community.
  • 2000- PepsiCo Foundation makes a $10,000 grant to the American Indian College Fund, a nonprofit organization working for 30 Native American colleges and universities in the United States
  • The PepsiCo Foundation commits $200,000 to the International Franchise Association Education Foundation to establish the PepsiCo Foundation Franchising Entrepreneurship Program. The Program will study the participation of minorities in franchising, expose urban and low-income students to franchising, provide education, training and opportunities in franchising for minority college students and prospective minority franchisees.
  • FORTUNE magazine names Indra Nooyi, PepsiCo Senior Vice President and CFO, as one of the "50 Most Powerful Women" in business.
  • 2001- PepsiCo was named one of one of America's Top Organizations for Multicultural Business Opportunities by Div2000.com in its second annual internet election. Over 100,000 women and minority owned businesses had the opportunity to select the top 50 Fortune 500 Corporations and top 20 government agencies
  • 2003- Pam Thomas, PepsiCo Manager of Community Affairs, receives Bethune Recognition Award from the National Council of Negro Women, New York State, for her work expanding the company's community activities
  • PepsiCo receives corporate "Champion of Child Care Award" from the Child Care Council of Westchester, Inc. The award recognizes PepsiCo's commitment to helping employees balance their work and home lives as well as the corporation's support of organizations associated with families and children, including child care centers.
  • 2004- Human Rights Campaign names PepsiCo one of the Best Companies for Gay Employees: PepsiCo receives a score of 100 on Corporate Equality Index
  • Latin Trade Reader Survey Names PepsiCo #7 in list of Latin America’s 25 Most-Respected Companies
  • 2005- DiversityInc’s Fifth Annual Top 50 Companies for Diversity Survey, PepsiCo ranks as No. 4 overall. PepsiCo is No. 1 for African- Americans, No. 1 for Latinos, No. 2 for Recruitment & Retention, No. 4 for Asian Americans, No. 5 for GLBT Employees, No. 8 for Supplier Diversity.
  • 2006-PepsiCo Foundation contributes $1 million to Martin Luther King Memorial in D.C.
  • PepsiCo scores 100% on the Human Rights 2006 Corporate Equality Index
  • 2007-PepsiCo named a 2007 Working Mother ‘Best Company for Multicultural Women’
  • Indra Nooyi receives the Outstanding American by Choice Award
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PepsiCo's Human Rights Policy___________________________________________________________
1. Respect: Personal security; freedom from harassment or abuse; freedom from association. 
2. Equality: equal opportunity with respect to race, color, religion, gender, national origin, sexual orientation or disability. 
3. Dignity of work: humane working conditions; worker health and safety; abolition of forced and child labor._____________________________________